Real Berlin
01 · Where it all began
Loud shirts.
Every size.
YAGI began with my search for statement shirts. I spent hours in secondhand stores because I love the look of the 80s. But finding a shirt I loved, in my size, was hard.
So I wanted to make that style available to everyone: bold patterns and real 80s character, newly made, in every size, and produced sustainably. That became my first Retro Collection.
The freedom to wear whatever you feel like. To stand out, play with colors and patterns and show your own style, without fitting in. That’s what the YAGI Retro Collection is made for: shirts, blouses and shorts.
02 · From shirts to jackets
One question.
One year.
One zip.
Next, I wanted to print art straight onto denim jackets. But which art? Which artists do you start with? And with fixed prints, the idea could never grow.
So I flipped it: what if the art could change? After one year of development, we had it: a jacket with an art panel you swap with a zip.
One jacket. Endless art.
— Yağmur, founder of YAGI
03 · The name
A raindrop
for two sisters.
YAGI is my nickname, from my name Yağmur, which means “rain” in Turkish. My sister is called Damla, “drop”. Together our names make a raindrop. That’s our logo.
For me, the drop also stands for sustainability: small things that add up.
04 · What we stand for
Fashion. Berlin. Freedom.
Art by humans
Every panel comes from a real artist. Every sale pays them.
Made to change
One jacket, endless looks. Swap the art, keep the jacket.
Less waste
Deadstock denim and fewer new clothes. Small drops add up.
Berlin spirit
No fixed rules. Inspired by the streets, the music and the people.
05 · The journey
So far
06 · On the runway · 3 May 2025
YAGI Fashion Show
Our own open-air party by the canal: shirts, blouses and shorts from the Retro Collection Summer Edition on the runway, music by DJ Eshkounjay and a crowd that danced until sunset.
07 · The night in pictures
Fashion Show gallery
Runway, crowd and DJ booth, 3 May 2025 at Oel Garten. 20 photos
Try it on in real life
Find us
in Berlin
Swap panels, try jackets, meet us. In store at Plazmalab, at markets across the week. Check Instagram for dates.
The rest of
the story is yours.
Meet us in store, at the market, or build your jacket online.